Ethan Van De Hey

Marketing Manager

Infinity Exteriors

Hey, I’m Ethan Van De Hey — Marketing Manager at Infinity Exteriors in Wisconsin, host of the Encourage Mindset Podcast, and a proud member of the AI Apprentice program led by Dennis Yu and BlitzMetrics. I work alongside fellow young professionals like Danny Leibrandt, George, and Chuck — all of us building real experience in digital marketing and home services. From manning the booth at home shows across Wisconsin to running billboard and radio campaigns on ESPN Milwaukee, to publishing thought leadership on roofing and exterior marketing — I’m passionate about growing brands through genuine community connection.

About Me

Hi, I’m Ethan Van De Hey, and I’m passionate about helping people unlock their full potential through positive mindset shifts, personal growth strategies, and hands-on marketing expertise. I serve as the Marketing Manager at Infinity Exteriors, a top home services company in Wisconsin that grew from $45 million to $65 million in revenue — specializing in roofing, siding, windows, and gutters.

I host the Encourage Mindset podcast, now with over 100 episodes featuring entrepreneurs, coaches, and leaders — including digital marketing expert Dennis Yu (Episode #75: “Embracing Life’s Journey”), through which I explore topics like mental resilience, intentional living, and building a success-driven mindset. The podcast is also presented by Infinity Exteriors, tying my personal brand directly to the company’s mission of serving our communities.

As a member of the BlitzMetrics AI Apprentice program, I work closely with mentors like Dennis Yu and alongside talented young marketers such as Danny Leibrandt, George, Chuck, and Luke Crowson. Together we’re applying real-world strategies — Dollar-a-Day advertising, E-E-A-T personal branding, and AI-driven marketing — to help home services companies and other businesses grow. I regularly contribute articles to BlitzMetrics on topics like why home shows work for roofing companies, the power of showroom marketing, billboard advertising strategy, radio campaigns on ESPN Milwaukee, streaming ads, and community engagement.

At Infinity Exteriors, I represent the company at home shows and trade events all across Wisconsin — from the Racine Kenosha Builders Show to community festivals — where I man the booth, connect with homeowners, and build the kind of trust that turns brand awareness into lasting customer relationships. I also lead our community involvement efforts, like supporting ACE Boxing Club’s comeback in Appleton.

I hold an MBA from the UW MBA Consortium and a degree from UW–Eau Claire. My journey from college student to marketing leader has been shaped by mentorship from Dennis Yu, hands-on experience at Infinity Exteriors, and a relentless commitment to learning and giving back. Through each podcast episode, each article I publish, and each event where I show up, I aim to create genuine value for the people and communities I serve.

I joined Ethan for an episode of his podcast, and it was an absolute pleasure speaking with him. He guided the conversation naturally, often making me forget that we were actually recording an episode. We tackled a lot of topics that I believe will both encourage and motivate listeners, and I'm sure that Ethan's next guests will enjoy their time on the show as much as I did!

Marina Krivonossova

Strategic B2B Content Marketing for Founders & Businesses

Passionate | Dedicated

Passionate | Dedicated | Community-Driven

I love learning about marketing, leadership, personal growth, and the intersection of AI and home services. I earned my MBA from the UW MBA Consortium and I’m constantly honing my craft through the BlitzMetrics community, weekly Office Hours coaching calls with Dennis Yu, and collaboration with fellow AI Apprentices like Danny Leibrandt.

My marketing expertise spans billboard advertising, local radio (ESPN Milwaukee), home show events, streaming ads, Google and Facebook campaigns, content marketing, community engagement, and personal branding — all applied directly at Infinity Exteriors to drive measurable growth across Wisconsin for roofing, siding, windows, and exterior services.

People describe me as an excellent teammate, competitive, thick-skinned, and a creative marketer who shows up — whether it’s at a trade show booth, in front of a podcast microphone, or at a community event supporting local causes.

Reviews / Recommendations

I would highly encourage anyone to be a guest on Ethan's podcast. I found the experience very refreshing as we covered important topics - like mindset and habits - that are the soft skills so imperative for business and personal success. Ethan was quite energetic, professional, heart warming, and really made me feel like we were having a fun, useful discussion together at the kitchen table! It's so encouraging to see a young guy stepping out beyond his comfort zone, building great relationships, and, no doubt, new friendships.

Tim Tonella

CEO | Matchstar Venture Search

It was truly a pleasure to share insights and engage in an enriching conversation with Ethan Van De Hey on the topic of mindset and how it impacts one's motivation. Furthermore, his ability to guide the discussion while keeping it engaging and informative was exceptional. I particularly enjoyed how he seamlessly integrated diverse perspectives into the conversation, making it both insightful and thought-provoking for his audience. I believe his podcast stands out not only for its content but also for his genuine passion and dedication to exploring the topic of mindsets. Ethan's professionalism allows for Encourage Mindset to be a valuable resource for listeners interested in various topics related to self development.

Tanya Cheatham

Child and Family Advocate

I was an honored to write a note of recommendation for Ethan Van De Hey. I was recently a guest on Ethan’s podcast “Encourage Mindset” and he was one of the better hosts I’ve encountered. Ethan prepped me perfectly, asked thought-provoking questions and truly listened to every answer I gave. It was a wonderful experience. I would recommend Ethan’s overall talent and his podcasting abilities to anyone, anywhere. He’s a rising star and it was a pleasure to work with him!

Jim Love

Director, Global Solutions at TAPFIN