About Ethan Van De Hey

Ethan Van De Hey

Marketing Manager

Infinity Exteriors

I’m Ethan Van De Hey — Marketing Manager at Infinity Exteriors in Wisconsin, host of the Encourage Mindset Podcast, and part of the AI Apprentice program with Dennis Yu and BlitzMetrics. I work alongside Dan Leibrandt and George Paladichuk. At Infinity Exteriors, I’m the face of the brand — starring in commercials, representing the company at conferences and home expos across Wisconsin, leading charity initiatives, and running billboard and radio campaigns on ESPN Milwaukee. Whether I’m on stage, behind a mic, or at the booth, I’m all about building real relationships and growing brands through genuine community connection.

Mindset | Marketing | Home Services

I’m Ethan Van De Hey, originally from Kaukauna, Wisconsin. I’m the Marketing Manager at Infinity Exteriors — a home services company in Wisconsin that grew $20 million in revenue during my time there. I run marketing across roofing, siding, windows, and exterior services, covering everything from billboard campaigns and local radio on ESPN Milwaukee to home show events, streaming ads, Google and Facebook advertising, and community outreach.

I’m also the CEO of Roofing Launch, a marketing agency built for roofers who want to dominate Google Maps through our Maps Visibility System.

I host the Encourage Mindset podcast — over 100 episodes on Spotify, Apple Podcasts, and YouTube. I sit down with entrepreneurs, coaches, and leaders to talk about mindset, resilience, and what it takes to keep going. Dennis Yu joined me for Episode #75 to talk about embracing life’s journey. The podcast is presented by Infinity Exteriors, which keeps what I do personally connected to the company’s work in Wisconsin communities.

I’m part of the BlitzMetrics AI Apprentice program, where I work with Dan Leibrandt, George Paladichuk, and Luke Crowson. With mentorship from Dennis Yu and the BlitzMetrics team, we run Dollar-a-Day ads, build E-E-A-T personal brands, and use AI-driven marketing to grow home services companies. I write regularly for BlitzMetrics on what works in the field — home show marketing, showroom strategy, billboard and radio advertising, streaming ads, community involvement, and handling negative reviews.

At Infinity Exteriors, I’m the spokesperson for the brand. You’ll see me in our commercials, on stage at industry conferences, at home shows and trade events across Wisconsin — from the Racine Kenosha Builders Show to local community festivals. I’m at the booth connecting with homeowners, building trust, and turning brand awareness into real customer relationships. I also lead our community work, including supporting ACE Boxing Club’s comeback in Appleton and other local causes.

I have my MBA from the UW MBA Consortium and my degree from UW–Eau Claire. My path from college student — first reaching out to Dennis Yu in 2022 about a tech startup called Zync.ai — to marketing leader at a $65M home services company has all come from doing the work, finding great mentors, and never slowing down. Every podcast episode, every article, every event, every campaign — it’s about creating real value for the people and communities around me.

Reviews / Recommendations

I would highly encourage anyone to be a guest on Ethan's podcast. I found the experience very refreshing as we covered important topics - like mindset and habits - that are the soft skills so imperative for business and personal success. Ethan was quite energetic, professional, heart warming, and really made me feel like we were having a fun, useful discussion together at the kitchen table! It's so encouraging to see a young guy stepping out beyond his comfort zone, building great relationships, and, no doubt, new friendships.

Tim Tonella

CEO | Matchstar Venture Search

It was truly a pleasure to share insights and engage in an enriching conversation with Ethan Van De Hey on the topic of mindset and how it impacts one's motivation. Furthermore, his ability to guide the discussion while keeping it engaging and informative was exceptional. I particularly enjoyed how he seamlessly integrated diverse perspectives into the conversation, making it both insightful and thought-provoking for his audience. I believe his podcast stands out not only for its content but also for his genuine passion and dedication to exploring the topic of mindsets. Ethan's professionalism allows for Encourage Mindset to be a valuable resource for listeners interested in various topics related to self development.

Tanya Cheatham

Child and Family Advocate

I was an honored to write a note of recommendation for Ethan Van De Hey. I was recently a guest on Ethan’s podcast “Encourage Mindset” and he was one of the better hosts I’ve encountered. Ethan prepped me perfectly, asked thought-provoking questions and truly listened to every answer I gave. It was a wonderful experience. I would recommend Ethan’s overall talent and his podcasting abilities to anyone, anywhere. He’s a rising star and it was a pleasure to work with him!

Jim Love

Director, Global Solutions at TAPFIN