Hi, I’m Ethan Van De Hey, originally from Kaukauna, Wisconsin, and I’m on a mission to help people unlock their full potential through a powerful combination of motivation, marketing, and mindset. As the Marketing Manager at Infinity Exteriors — a leading home services company in Wisconsin that grew from $45 million to $65 million in revenue — I lead marketing strategies across roofing, siding, windows, and exterior services, spanning billboard campaigns, local radio partnerships on ESPN Milwaukee, home show events, streaming ads, Google and Facebook advertising, and community engagement.

As the host of the Encourage Mindset podcast — now with over 100 episodes and available on Spotify, Apple Podcasts, and YouTube — I bring together guests from diverse fields who share insights on mental resilience, intentional living, and conquering life’s challenges. Notable guests include digital marketing legend Dennis Yu (Episode #75: “Embracing Life’s Journey”), along with entrepreneurs, coaches, and business leaders. The podcast is presented by Infinity Exteriors, tying my personal mission of encouraging others directly to the company’s commitment to serving Wisconsin communities.

I’m a proud member of the BlitzMetrics AI Apprentice program, where I work alongside fellow young marketers including Danny Leibrandt, George, Chuck, and Luke Crowson. Under the mentorship of Dennis Yu and the BlitzMetrics team, we apply real-world strategies like Dollar-a-Day advertising, E-E-A-T personal branding, and AI-driven marketing to grow home services companies and other businesses. I regularly contribute articles to BlitzMetrics on topics including home show marketing for roofing companies, showroom strategy, billboard and radio advertising, streaming ads, community involvement, and responding to negative reviews.

At Infinity Exteriors, I represent the company at trade shows and community events all across Wisconsin — from the Racine Kenosha Builders Show to local festivals — where I man the booth, connect face-to-face with homeowners, and build the kind of trust that turns brand awareness into loyal customers. I also champion community involvement efforts like supporting ACE Boxing Club’s comeback in Appleton and other local causes.

I hold an MBA from the UW MBA Consortium and a degree from UW–Eau Claire. My approach is rooted in the belief that small, consistent shifts can spark substantial transformation, whether in your personal or professional life. My journey from college student — first reaching out to Dennis Yu in 2022 about a tech startup called Zync.ai — to becoming a marketing leader at a $65M home services company has been shaped by mentorship, real-world experience, and a relentless commitment to learning and giving back. Through each podcast episode, each article I publish, each event where I show up, and each campaign I run, I aim to create genuine value for the people and communities I serve.