Ethan Van De Hey

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Building Connections in Milwaukee: Our Experience at the Small Business Partner Event

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At Infinity Exteriors, we believe that strong connections build strong businesses. That’s why we were thrilled to attend the Small Business Partner event powered by Eleven Sports Media. It was an incredible evening of networking, collaboration, and inspiration. The event provided a fantastic opportunity to connect with fellow entrepreneurs and business leaders from across the […]

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Mastering Marketing in the Roofing Industry: A Lesson from Infinity Exteriors

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In a crowded market where roofing, siding, and window companies compete for attention, marketing isn’t just about running ads—it’s about building a brand that earns trust, authority, and customer loyalty. At Infinity Exteriors, we’ve recently cracked the code on one key aspect of marketing that too many competitors overlook: Customer-Centric Content that Establishes Authority. Why

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Infinity Exteriors Potential Partnership with Good Karma Brands

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At Infinity Exteriors, we’ve always believed that success is built on trust, integrity, and genuine community connections. That’s why we’re thrilled about the potential opportunity to partner with Good Karma Brands as we explore new ways to elevate our brand through digital and radio marketing. A Perfect Match of Values Good Karma Brands is more

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Why I Always Tell Homeowners to Avoid the Cheapest Roofing Estimate

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As someone who has worked in the exterior remodeling industry, I’ve heard so many conversations with homeowners about their roofing projects. One of the most common mistakes I see is choosing the cheapest roofing estimate. I get it—saving money is important. But when it comes to your roof, the lowest bid often leads to the

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Mastering Google My Business Optimization: Infinity Exteriors’ Path to Local Domination

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As the Marketing Manager at Infinity Exteriors, I know that Google My Business (GMB) is one of the most powerful tools for increasing local visibility, building trust, and generating leads. Homeowners searching for roofing, siding, and window services turn to Google first, making our GMB listing a critical asset in our marketing strategy. Optimizing our

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Building Roofing, Siding, Windows Authority: How Infinity Exteriors Will Lead The Way

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As the Marketing Manager at Infinity Exteriors, I’ve always believed that the most powerful tool in any marketer’s arsenal is trust. Homeowners don’t just want great roofing, siding, and window solutions—they want the peace of mind that comes with knowing they’re making the right choice. One of the best ways to instill that confidence? Customer

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How to Use Facebook Ads Library for Strategic Marketing: A Game-Changer for Marketers

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As marketers, we’re always looking for ways to refine our strategies and gain a competitive edge. One tool that can significantly elevate your marketing efforts is the Facebook Ads Library, a resource I recently discovered that allows you to view the active ads of companies, including competitors. For marketers in any field, especially those of

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